Angkasa Pura

First in Indonesia, PT Angkasa Pura II Pioneers the Social Media Command Center in the National Aviation Sector

Jakarta - PT Angkasa Pura II (Persero) built a Social Media Command Center (SMCC) in Building 628, located in the Soekarno-Hatta Airport area as an effort to improve services for travelers at 19 airports.

SMCC is an integrated post that is equipped with tools to monitor and analyze hot topics being discussed in mainstream media and social media, especially those related to Angkasa Pura II Group and 19 airports managed by the company.

The results of the analysis can then be used to produce interesting informational content to be conveyed to the public / traveler through mainstream media and social media. In addition, the analysis results can also be used to improve service standards at airports.

The existence of this SMCC makes PT Angkasa Pura II able to present interesting, precise information quickly as well as responding to questions from the public / traveler.

President Director of PT Angkasa Pura II Muhammad Awaluddin said the public really needed a variety of information, especially in the midst of the COVID-19 pandemic.

"Through the SMCC, PT Angkasa Pura II can analyze what information the community needs to be followed up and presented through mainstream media and social media. In this digital era, the flow of information is very fast, and PT Angkasa Pura II must be a source of credible and responsive information, especially regarding flight operations at 19 airports. "

"The SMCC began to operate fully on October 1, 2020, and one of its focuses is to eliminate traveler confusion regarding procedures or regulations in the midst of this pandemic, as well as encouraging a traveler's sense of comfort and safety through various information, for example regarding the strategy of PT Angkasa Pura II to prevent COVID-19. at the airport, ”said Muhammad Awaluddin.

Optimizing the company's communication with the public

Through this SMCC, PT Angkasa Pura II strives to maintain services at 19 airports both in the pre-journey, on-journey and post-journey phases.

SMCC also plays a very important role in increasing the bond between PT Angkasa Pura II and the community through two-way communication.

"Social media and mainstream media are a means of voice of customer, and through this SMCC we will quickly find out what customers or travelers need live, so that appropriate responses can be made, including for example follow-up in the field," said Muhammad Awaluddin. .

Meanwhile, PT Angkasa Pura II can now be reached by the public via Twitter @ contactAP2, Facebook Angkasa Pura II, Instagram angkasapura2, email at contact.center@angkasapura2.co.id, and face-to-face online customer service which can be accessed via the angkasapura2 site. co.id and the INAirport mobile app.

Apart from these media, all PT Angkasa Pura II airports also have their respective social media accounts.

"PT Angkasa Pura II views that mainstream media and social media are the right channels to channel information to the public, and SMCC is there to optimize the company's efforts to communicate with the public through these two media," said Muhammad Awaluddin.